In 1920, Michael Chen was born in an art family of Italian northwestern town named Garessio. Michael’s ancestors was a porcelain painting master craftsmen of the official kiln in Chinese feudal society.During the Ming and Qing Dynasties, porcelain was popular and the trade between China and the West was popular. Westerners liked Chinese tea, silk and porcelain, and his grandfather made porcelain business across South Sea. The paintings of porcelain were boldly realistic and exaggerated imagination, forming a sharp contrast, and show up the contrast between calm in surface and inner struggle.During the South Sea business, he met an Italian priest who was very fond of its painting style, after a several talking with his grandfather, the priest took him to Italy, and worked for the church painting murals.Michael's grandfather fusion the Chinese and Western culture, made an another mural style, just responded to the mainstream society on the liberation of human cries, the family gradually integrated into the local community.

When Michael was born, his father was a famous religious painter, and mother is a local lady who has a deep knowledge of music.Good family background given the best education and influence of Michael.He entered the Turin Academy of Art at the age of 14, in addition to painting, he also obsessed with the study of ceramic technology.In a graduate exhibition, he creatively design the characters to the tiles, ceramic tile factory take it to the kiln, and successfully produced, and then became popular in the market,changed the previous tiles monotonous luxury style.That year, he was only 19 years old.

The Suddenly World War II interrupted his artistic creation, Michael Chen witnessed the great changes in society after the war in the next six years.In the war times, Michael Chen also received social experience.After the war, face to the devastated world, he quickly find their own life direction - focus on building ceramics technology and reconstruction homes.In the ensuing decades, his works began to be recognized by many well-known companies, and put into production.Full of human characteristics and natural texture’s tiles, as Michael Chen's masterpiece , has become a hot products in market.

In the ensuing days, Michael Chen set up a ceramic design Institute named Process.in 80s China's rapid development has attracted the attention of Michael Chen.He grew older and grew more homesick. He remembered childhood, grandfathers and fathers who talked about China and his roots in China, and then he went back to China.He came to Taiwan, and moved Process to Taiwan, but Taiwan market was too small to develop Process into an international institute, so he aimed at the Chinese mainland market.

In 1988, his wish finally can be achieved, when he was looking for ancestors in the mainland, he find this area was in the rapid development of private enterprises, shoes , tiles, food, stone and other industries.So he decided to corporate with the local Chen family, and established the ceramic companies called Jincheng. Process Institute in addition to provide ceramic design for the ceramic brands in Europe to, but more serve to Jincheng ceramic, bring a steady designs.Thanks to the profound historical background, Jincheng Ceramics after 28 years of development, has been widely welcomed by the market and established more than 2,000 sales outlets, Jincheng gradually developed into a domestic and overseas well-known ceramic brand.